Meet Alinato Events
Alyssa Pettinato
Founder and Creative Director of Alinato Events
Alyssa Pettinato is the founder and creative director of Alinato Events, a New York–based luxury wedding planning and event design firm known for producing sophisticated, highly personalized celebrations in New York City and destination locations.
With more than a decade of experience in event production, Alyssa has built a reputation for leading complex, design-forward weddings with calm precision and a thoughtful approach to guest experience. Her work focuses on creating celebrations that feel both elevated and deeply personal — events where every detail has intention and every guest feels considered.
Alyssa founded Alinato Events with the belief that exceptional weddings require more than beautiful décor. They require strategic planning, trusted vendor partnerships, and a planner who can translate a client’s vision into a seamless and unforgettable experience. Today, the firm specializes in full-service luxury wedding planning, managing every aspect of the planning process from venue selection and design development to logistics, production, and wedding weekend execution.
Prior to launching Alinato Events, Alyssa worked in large-scale event production and marketing, producing events for major brands and organizations including programs connected to the Big East Conference, Volvo, and PepsiCo. That experience shaped her highly organized planning style and her ability to manage complex events with many moving parts — skills that now translate directly into the seamless execution of multi-day wedding celebrations and high-profile private events.
Under Alyssa’s leadership, Alinato Events has become known for a planning process that is both highly strategic and deeply collaborative. Clients value her ability to guide them through the planning process with clarity and confidence while ensuring the final celebration reflects their personality, priorities, and aesthetic.
Her work and expertise have been featured in publications including Brides, Bloomberg, The New York Times, USA Today, and PartySlate, where she has been recognized for her insights on wedding planning, event design, and modern celebration trends.
Alyssa holds two degrees from Pennsylvania State University, including a Bachelor of Science in Psychology — a background that informs her thoughtful approach to working with clients, families, and vendors throughout the planning process.
Outside of weddings, Alyssa is a dedicated supporter of animal welfare and frequently volunteers with organizations focused on animal rescue. Her dog Butters occasionally makes an appearance during planning sessions and has become a beloved unofficial member of the Alinato team.
Today, Alyssa continues to lead Alinato Events with a focus on elevated design, seamless execution, and a planning experience that feels as effortless as the celebration itself.
MEet The Team
Jenna
Wedding Assistant
Ever since I was a little girl, moving to New York City was my absolute lifelong dream. Now that I’m here, what better way to spend my time than living out my life like all the classic rom-coms we all know & love? As a true hopeless romantic & major fan of cheesy summer romance novels, I can’t wait to help make all of your Pinterest-board visions a reality! With my background in the live music & post-production industries and my passion for curating the perfect aesthetic, you know I’ll bring the energy & all the checklists!
JUSTINE
Social Media Manager
Meet Justine- your fun-loving social media pro!
Justine lives in Jersey City and loves making your scrolling experience a whole lot brighter and entertaining. Originally hailing from the City of Brotherly Love, she brings that big-hearted energy to creating engaging content on social media! She’s also a bonafide foodie on the hunt for the tastiest treasures the city has to offer. Pop culture is her true passion and she is always in the loop with the latest in the entertainment world. She has her finger on the pulse and is ready to dish on all things trending!
Zoila
Wedding Assistant
I was born and raised in Brooklyn, New York City. I love what I do. I have always had a high interest in being organized. When I was very young, I used to make blueprints of my bedroom just to rearrange my furniture. In 2023, I graduated with high honors from New York City College of Technology in Hospitality Management. I aspire in wedding and events. My creativity, organizational skills, and reliability are some of my strengths you will quickly observe. I enjoy working with couples who want to make their vows an adventurous, memorable, and exciting day that they will forever cherish.
DIANA
Wedding Assistant
Diana specialized in Luxury Brand Management within the hospitality industry. She has worked with renowned luxury hotels worldwide. Her international experience also includes coordinating destination weddings and group events in Thailand. Diana is deeply passionate about creating seamless, memorable experiences, with a strong focus on understanding and exceeding clients’ expectations—especially on the most meaningful days of their lives. With a strong appreciation for the arts—including dance, music, painting, acrobatics, and photography—Diana brings a creative eye and meticulous attention to detail to every event. Her artistic perspective allows her to value not only the final result, but also the beauty of the process behind every event.
Testimonials
Alyssa and her team are without a doubt the best in the GAME!
From our introductory call to when we left our wedding at the end of the night Alyssa was there with me every step of the way this past year and a half. She's a rockstar, and she executed my alternative, moody, non-traditional yet classy and upscale NYC wedding perfectly to a T. She was more than just a planner, she became a friend and confidant, and I'm going to really miss her trying to keep me on track now. Alyssa saved us so much money, time, and stress by negotiating and handling so much for our wedding it allowed us to truly relax and enjoy the day. She kept me calm and on schedule day of and made sure the wedding went off without a hitch. She is incredible and I highly highly recommend her to any couple in need of a planner.
~ Nicole C.
Wedding Planner
“I have been working with Alyssa on corporate events for my bank since she was just starting Alinato. She surprised me then with her professionalism and work ethic and through the years she has only perfected herself. She is very dedicated and continues to deliver stellar results. All my events were full of happy guests and she REALLY knows her way around food recommendations. I will continue to work with her until she tells me she is retiring.”
~ Kevin
Corporate Events
Kind of cannot believe I am finally married. Alyssa and her team seriously made the last 1.5 years so easy for us. The day of the wedding she was seriously amazing. I know she was dealing with some tough things for us but I felt super shielded from the headaches (which I found out after the fact and was super annoyed at other vendors over but story for another day!) Everything went off without a hitch and we had no idea! Outside of that all the planning for over a year was super seamless. I looked forward to getting all our recommendations it was the easiest process ever! Thank you from the bottom of my heart seriously!!!
~ Rachel C.
Wedding
At first we didn’t think we needed a wedding coordinator, we thought we had everything taken care of but after some suggestions from others, we decided to inquire about a coordinator. After speaking with Alyssa from Alinato, everything just became easier. I don’t know how else to describe it - our list of stressors quickly went down to zero. We knew we were in good hands and the day of coordination was so amazingly smooth. I could not recommend Alyssa and her team enough!!
~ Dominic M.
Wedding
Alyssa and her team helped me pull off the wedding of my dreams!
I hired Alinato as a partial planner and Alyssa helped connect with various vendors (DJ, bubble tea, catering, rentals) to build a perfect wedding. On the wedding day, everything ran so smoothly and I didn't have a single worry - I loved being able to just enjoy my wedding. Alyssa and her wonderful assistant handled all the setup and keeping us on schedule. Highly recommend Alyssa and Alinato for your event planning needs!
~ Annie W.
Wedding
